Published 6 November 2015
Working with WordPress
What is WordPress?
WordPress is a website platform commonly used for blogging. It provides a free and open-source content management system (CMS) created using PHP script and MySQL software.
Used by over 60 million websites it is the most popular blogging system in use on the web.
WordPress is widespread amongst the big brands such as Yahoo, eBay blog, Ford, Samsung, Wired, PlayStation blog, People Magazine, Forbes and many others.
It includes a variety of free and paid templates which enable you to set up a website in just a few minutes with little to no coding knowledge or website development experience. Additional plugin features can be installed using wordpress.org or other third-party developers and enthusiasts.
Using WordPress makes it easy for a website administrator with limited technical knowledge to keep content updated and fresh and it is fairly straightforward to manage with a bit of practice. Pages can easily be added and edited furthermore optimised for search engine crawlers using the inbuilt CMS system.
SEO and increasing your website’s visibility
The content on your website or blog should be optimised so that it shows up on the main search engines such as Google or Bing, bringing traffic to your website. Search Engine Optimization (SEO) is vital for increasing the visibility of your web site.
The WordPress architecture incorporates SEO nicely i.e. its search engine friendly with its clean permalink structure. By creating a blog post and adding the basic SEO techniques such as title tags, keywords and links, once you hit the publish button you can be confident you’ve helped increase your site’s visibility.
It is easy to assign multiple categories and tags within your blog content which is not only useful for your sites SEO it is also beneficial to customers looking for specific information about a topic. Being a well-informed resource can encourage returning visitors to your site and lead to more enquiries. By doing this regularly you can reach out to a bigger pool of people online which in turn helps to boost the sites organic search rankings.
Sitemaps are taken care of automatically by a plugin and also HTML sitemaps are kept up to date and neatly presented to website users. It will alert you when it requires updates as and when they are available.
Another great feature is the social media plugin that automatically updates your Facebook, Twitter, LinkedIn and Google+ pages helping to drive more traffic to your website. Having social media pages assist with SEO and are hugely powerful at improving your page rank.
Getting help with it
Like with anything remotely technical there may be a requirement to contract the services of a website developer but much less likely to than you would need with a bespoke written site. You may want to modify the design of a template or change the functionality of a plugin but generally speaking, amongst the 21,000 or so available you should be able to find something that closely fits what you need. Great if you want more involvement in the way your website looks. Should you need assistance with the more technical aspects or just a bit of guidance and support, there are plenty of developers that have adapted to using this platform as well as free to use support forums in the WordPress community.
If you have an existing website and are thinking of redeveloping it with a new look and feel WordPress is certainly worth considering as much as it is for creating a new website.
For more information on the website hosting platform or some tips on how to blog and the benefits it can have for your business, in particular, your website, Apograph are more than happy to assist.